Deep dives into Figma design, Framer development, UX copywriting, Chrome extensions, and the strategies that turn visitors into customers.
After reviewing hundreds of SaaS landing pages, these are the seven fixable mistakes I see on almost every single one. What the data says and what to do instead.
Read articleThe average cold email reply rate is 3.43%. Top senders clear 10%. The gap has little to do with subject lines and everything to do with data.
Read articleOver 50 founder websites in. Every client came to me with the same broken patterns. Here are the seven mistakes I see every time, and what I build instead.
Read articleCopy matters. But it sits seventh on the list of factors driving landing page conversion. The six above it decide whether anyone reads your words.
Read article53 projects in 12 countries later, the single biggest thing I've learned: design does not convert, decisions do. How that shift rewired my process.
Read articleDesign is not the main driver of landing page performance. Copy alone is not either. What actually converts visitors is a decision sequence — the four questions every visitor asks, answered in the right order.
Read article