Rashid IqbalCase studies
Proof, not pitches.
Live SaaS sites I designed, wrote copy for, and shipped. Click a card for the full deep-dive: what was broken, what I changed, what shipped.
UpdateAI
UpdateAI — onboarding signups +50%
Replaced a generic 'Get started' hero with a single sentence that named the customer-success buyer's exact problem. Onboarding signups jumped 50% inside 60 days.
+50%onboarding signups
SaaSAICustomer SuccessHomepage rebuildVanos AI
Vanos AI — landing page that engineers actually read
Vanos AI builds autonomous orchestration tooling for AI engineers. The old site read like a marketing brochure; we rebuilt it for the engineer who already knows the space.
2xweekly active developers
AIDeveloper toolsLanding pagePositioningSpaceDome
SpaceDome — turning a category-creating product into clear copy
SpaceDome is doing something genuinely new (immersive spatial workspaces). The challenge: nobody was searching for it. We rebuilt the copy around the *jobs* it replaces.
3xsign-ups from homepage
Category creationVideoPositioningB2B SaaSATQLeads
ATQLeads — outbound agency site that closed warm leads in week 1
ATQLeads runs B2B outbound for SaaS companies. Their old site looked like every other outbound agency. We rebuilt it around proof and named pipelines.
2closed-won, week 1
B2BOutboundLead generationPricing page